Listing/Prospecting Resources

2 min read

Tips for Successful Real Estate Prospecting Letters

Research shows that first impressions of websites and marketing materials are formed in about 0.05 seconds. When you send a real estate...

1 min read

RBA Announcement

Dear [Homeowner], I hope this finds you well. As a homeowner, I wanted to reach out to you to let you know about the latest interest rate...

2 min read

Buying A Property Can Be Daunting

Dear Buyers, I understand that buying a property in today's market can be a daunting and stressful experience. With so much uncertainty...

1 min read

Are You Nervous About Buying A Home?

Dear Potential Homebuyer, We understand that buying a home can be a daunting and stressful process, especially in the current market....

1 min read

Buyers Already Showing Interest in Real Estate

Dear Homeowners, As we start the new year, we wanted to reach out to you and share some exciting news. During the Christmas break, we...

1 min read

Open House Follow-up Prospecting Letter

[Client name and address block] Hello [Name], It was a pleasure to meet you [and your family] today at the open house at [address]....

1 min read

Low Inventory Alert: Sellers, Your Real Estate Market Has Arrived Letter

After a very long and complicated decline in the nationwide real estate market, I’m happy to confirm that our area is experiencing a...

1 min read

Out of town owner

[Date] [Address] Dear [Name]: As you undoubtedly know, owning property that is located far away from you can be challenging. Problems...

1 min read

Buyer’s Prospecting Letter

Hello. My name is [buyer’s first AND last name] and I’m looking to buy a property in your area. We are particularly interested in your...

2 min read

Divorce Prospecting Letter

Dear Homeowner, During a divorce, you’ll likely have many questions concerning what happens to your home, your current mortgage, and even...

1 min read

New Agent Sphere Prospecting Letter

Dear [Name], If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone...

1 min read

FSBO Solicitation Prospecting Letter

Greetings! My name is [Name] and I am a REALTOR® with [Company]. I specialize in the listing and selling of homes in your area. While out...

1 min read

FSBO Free Advice Letter

Dear [their name], I wanted to congratulate you on the success you’ve had so far listing your home on your own. Marketing homes is not...

1 min read

Recent Expired Listing Letter

[Date] Mrs. & Mrs. Smith 4140 Maple St. Small Town, CA 90210 Dear Mr. and Mrs. Smith: Just a note to say I’m sorry your house didn’t...

1 min read

Older Expired Prospecting Letter/email

This letter is designed for properties that have been on the market longer than an agency agreement (typically 90 days). Dear [First...

3 min read

LANDLORD EMAIL - New Year’s Resolutions for Property Investors

The start of the year is a good time to re-think and refine your role as a landlord and set your resolutions. Here are 6 new year’s...

1 min read

The Importance of SMS Marketing

If you're not using SMS marketing, you're missing out on a huge opportunity to reach your target audience. SMS has a 94% open rate in the...

2 min read

Top Ten Social Media Content Ideas For Agents

Are you looking for ideas on what social media content you should be pushing out to your followers? This blog post will give you ten...

2 min read

Should you or shouldn’t you add a logo to your social media images?

The answer is yes, but there are some ground rules that come with this. 1. Contrast is key If your logo is white, don’t add it to a...

1 min read

Are you missing messages on Instagram?

As part of an exercise to research what your competitors are doing, we sent a DM (direct message) to over 20 agents requesting an...